Liv dolls have taken the toy world by storm. Since they were introduced last year, they have become a hit and the smart marketers at SpinMaster aren’t going to let that popularity slip away. Some of the smart things this company has done is to innovate and improve on an all ready proven business model. Fashion dolls have been popular ever since super model Barbie made her 1960′s debut. She really can’t be rivaled when it comes to glamor, career hopping, and having a steady boyfriend.

In spite of this the fashion doll business model can be improved upon and SpinMaster found some ways to do that. First off the Liv Dolls are into hair and fashion, but they are teenage girls who are best friends and they like the things that teens like. This gives the liv dolls an advantage, because young girls who play with dolls, want to emulate teens, and playing in a make believe teen doll world is the perfect venue to do so.

The next smart innovation is the hair. We have all seen a Barbie, that is ruined because some enterprising young hair stylist got carried away, and now she is sporting an uneven flat top type hair do. With the liv dolls this won’t happen because they have interchangeable wigs. Don’t worry even if a liv doll is not wearing one of her liv doll wigs she is not bald. Underneath it all they have a painted on short hair style do, that looks good in and of itself. Has anyone ever seen V? Enough said.

Each doll comes with 1 or more interchangeable wigs. New wigs are also sold with new outfits and fashion packs. They even have a hair studio where the wigs can be styled, colored, and cut. Just like real girls the liv girls can have different hair styles for different moods and different events. This improvement in hair has been a long time coming and a smart idea.